It’s a brutal track, detailing infidelity and rejection, so for the visuals to accompany Ed Sheeran’s single “Don’t” he decided not to address the elephant in the room of who it might be about.
And he took himself out of it almost completely. Instead, we’re taken on a tour of the classes by a dancing man, perhaps in the vein of Sia’s “Chandelier.”
Director Emil Nava (Calvin Harris, Jessie J) trains the camera on a hip-hop dancer and follows him through the neighborhoods of Los Angeles, from shack to mansion.
As he breaks into house after house he acquires new clothing more suitable to his environments. It’s a quick lesson in economics, done in under five minutes.