McDonald’s To Take A Page Out Of Chipotle’s Book?
Yes, you read that right!
The highest grossing restaurant chain in the world is trying to mix some things up.
They say they want to be more open when it comes to ordering. How so?
Customization. That’s right. Mickey D’s has been testing a build-your-own burger concept in Laguna Niguel, California.
Kevin Newell, the chief brand and strategy officer for the U.S, says that “customization represents another important opportunity for our business.”
A great opportunity, yes. Just ask Chipotle & Five Guys how their customized menus work out for their patrons.
Check out the rest of the article at Yahoo!