An iTunes music festival that has taken place in London the past seven years, will introduce a similar one to Texas this Spring.
The annual event will be held in Austin this March, in connection with the popular music, film and interacting showcase known as South by Southwest.
While the London version has always been a 30-day event, the U.S. festival will feature five nights of different artists.
The festival will take place on March 11th and run until the 15th. Coldplay and Imagine Dragons will take the stage to kick-off the event.