A start-up fashion line is claiming it can produce a men’s button-down shirt that does not need ironing and won’t smell even with 100 straight days of wear and no washing.
The company, Wool&Price, is based in Portland and is only a few months old now. One of the people who started the company, Mac Bishop, documented wearing the shirt for 100 straight days. Even after a 5k run Bishop says the shirt was fresh the next morning just by being hung up.
The company will not release what process they put the shirt through to make the wool super soft, wrinkle free and odor free.
A Kickstarter campaign has been set up to sell the shirts for $98 a piece so the company can put in an order with the factory.
Do you buy the odorless and wrinkle free properties of this new shirt?