Backlash Hits Victoria’s Secret For “Bright Young Things” Ad Campaign
Parents all over the country are frazzled over Victoria’s Secret PINK line which seems to be marketing a new line of underwear and bras to teen girls with a more sexual angle than many people feel comfortable with at that age demographic.
The news of “Bright Young Things” line targeting young teens and tweens started circulation a few weeks ago and has since caused an uproar from parents around the country. While the “Bright Young Things” line is technically targeted towards 18-22 year-olds, according to Buzzfeed, PINK has not been shy of talking about how they are actually targeting a younger audience.
“When somebody’s 15 or 16 years old, what do they want to be?” Chief Financial Officer of Limited Brands, Stuart Burgdoerfer said at a conference last month. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”
In an open letter to Victoria’s Secret, blogger Rev. Evan Dolive voiced his obvious distaste with the situation writing, “I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.”
Now many of the parents who have signed the change.org petition for the line to be removed from Victoria’s Secret PINK collection have failed to notice that there is no “Bright Young Things” section on the website. It appears that the phrase is a tagline for Spring Break campaign for the PINK line. There are also no underage models on the Victoria’s Secret website.
A PINK spokesman told Huffington Post:
In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.
Here is the commercial for the campaign:
Victoria’s Secret is a lingerie store. Do you think they are marketing towards teens or are people just over-reacting?