Improv Everywhere pulled a Black Friday Dollar Store prank. Their mission, have 100 people camp out in front of a .99 cent store in Manhattan on Black Friday.

They arrived early with tents and sleeping bags like they had been camped out all night. When the store opened they rushed in and were amazed at the low low prices.

They even had a fake local news reporter on scene to conduct interviews with witnesses.

We’re guessing this is more sales than the guy who owned the Dollar store has seen in a while.