Facebook, and other forms of social media has become one of the strongest temptations on the planet, right up there with smoking and sex.
The LA Times is reporting that this is according to a study by researchers at the University of Chicago.
They took subjects between the ages of 18-85 and gave them BlackBerry mobile devices. Researchers asked subjects every 30 minutes if they had a need to visit their social media sites.
Subjects were also asked to mentally document other urges, like smoking, drinking, sleeping and sex. They were also told to rate how strong the desire was.
It was determined that the temptation to visit social media was harder to resist than most other urges people had.
“Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist,” says Wilhem Hofmann, lead author of the study.
What do you think? Is Social Media one of the most irresistible things in your life? Let us know in the comments below.