Fourteen women, including two from North Texas, are suing Suave over a product they claim caused permanent damage to their hair.
WFAA is reporting the women are suing Unilever, the parent company of Suave, over the product Suave Professionals Keratin Infusion 30-Day Smoothing Kit, which is no longer being sold. The product claimed it would transform fizzy, unmanageable hair into hair that is sleeker and easier to style.
However, one of the women suing, Tonja Millet of Midlothian said the product did the opposite of what was promised. “It melted my hair,” she said. “The hair was sticky. I couldn’t comb it. It felt like sandpaper. It was just awful.”
Millet’s naturally straight hair would sometimes become frizzy in humid weather, so she decided to try and fix that.
“Instead of straightening and smoothing it, it acted like a perm and kinked it,” she said. “I just sat in the bathroom and cried. I didn’t know what to do.”
When millet visited her stylist, she was informed that her hair had been “chemically melted.” “So that day we cut off 10 inches,” Millet said.
Millet is now part of a lawsuit filed against Unilever. Dallas attorney Amy Davis represents Millet and 13 other women.
“What the complaint is alleging is that by using certain images and certain wording, that Unilever made consumers believe this was a product free of harsh chemicals, when we believe it wasn’t,” Davis said. “The complaint says women experienced hair loss to the point of visible bald spots, terrible breakage, discoloration… some of them had injury or burning to the scalp.”
“I certainly wish I’d never done it. I really regret it,” Millet said.