London, Most Watched Ever
Despite a lot of groaning about the tape delays and the lack of live action from the London 2012 Olympics NBC has finished atop the podium with it’s coverage.
The XXX Olympiad was the most watched event ever in US TV History. Huffington Post is siting Nielsen’s number of more 219.4 million Americans who tuned in to watch the games. More than four million above the 215 million that caught the excitement in Beijing.
The much complained about primetime broadcasts averaged 31.1 million viewers a night. More than 5,500 hours of coverage was broadcast on NBC and it’s affiliates, almost doubling the some 3,000 hours Beijing received.
“The London Olympics was a wonderful 17 days for NBCUniversal, exceeding all our expectations in viewership, digital consumption and revenue,” NBC Universal CEO Steve Burke said in a statement. “Every part of our company contributed to our success … We are proud to have been part of the last two weeks, and we couldn’t have asked for a better start to our long run of Olympic Games through 2020.”
With moments like the ‘Fab Five’ winning gold, Michael Phelps becoming the winningest Olympian ever and the US capturing the most medals (104) there was plenty to watch that is for sure.