Reporting Leigh Ann Adam
Target is collaborating with Neiman Marcus on clothing for this holiday season. The line will feature products from the likes of Diane Von Furstenberg and Oscar de la Renta. The Neiman Marcus team-up is just the latest in a long line of partnerships with high-end fashion labels for Target.
The clothing line up will feature more than 50 products from 24 different designers. Along with Furstenberg and de la Renta, younger designers like Derek Lam will be designing for the line. The clothing will be available in stores, and online until they sell out. Prices for the collection span from $7.99 to $499.99, but most will sell for less than $60.
“We definitely have our differences,” Kathee Tesija, Target’s executive vice president of merchandising, said of her company and Neiman Marcus. “They’re high end, and we’re mass appeal. But we both love design.”
“Customers love innovation, and they want a surprising shopping experience,” she added.
Details of the shop design and location are still being worked out. And the collection itself will remain under wraps for shoppers until this fall, with a joint TV, print and social media campaign to start in November. But the companies said some of the items feature leather, hand-done beadwork and hand-blown glass.