Anthony Davis has a distinguishing feature that is almost as well-known as his basketball skills. It’s his unibrow, and he doesn’t anyone else to make money off the uniquely hairy facial feature. He’s already been successful in trademarking the unibrow-celebratory slogans “Fear the Brow” and “Raise the Brow.” While the move seems a little extreme, he’s not the only celebrity to attempt to trademark something.
Donald Trump tried to trademark “You’re fired” as his catchphrase back in 2004. Or course, the United States Patent and Trademark Office denied his request. However, Paris Hilton succeeded where The Donald failed. She often used the phrase ‘That’s hot” on her reality show The Simple Life, and in 2007 she had it trademarked as her intellectual property.
The cast members of MTV’s Jersey Shore attempted to trademark their names. Snooki, J-WOWW, The Situation, and DJ Pauly D all applied for trademarks on their name, and all but one of them have run into snags. Snooki, The Situation, and DJ Pauly D might get limited rights to their names, but J-WOWW is so unique that she’ll most likely get unlimited rights to her name.