Reporting Leigh Ann Adam
The super popular mega hit of erotic fiction ‘Fifty Shades of Grey’ is getting ready to break out of the chains of literature and start invading many other facets of your life. Along with beauty products, jewelry and bedding lingerie inspired by the erotic novel will be coming soon.
Author E.L. James has signed with licensing guru Caroline Mickler to expand the ‘Fifty Shades’ empire.
Caroline Mickler said in a release, “The best-selling Fifty Shades of Grey trilogy is the biggest sensation to hit publishing in many years. The market’s interest in Fifty Shades of Grey as a brand is enormous. With continuing book sales and a film version keeping awareness high, we expect this property to make a very strong showing in a number of licensed categories over the coming months.”
Mickler is looking at many different ways to license the product from lingerie/sleepwear, apparel, fragrances, beauty products, bedding, home furnishings, stationery, jewelry and adult products. With the popularity of the books the market is looking to continue their obsession with the mildly taboo story.