Japanese Company Knows How To Keep You Cool This Summer With The Ice Bra

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Triumph International Japan campaign mod

A Japanese underwear firm Wednesday introduced the ice bra. The goal, to keep the energy sucking air conditioner use to a minimum.

The “Super Cool Bra” adds built-in ice packs to the bra to help keep the body, mind and spirit cool. The gel packs actually stay soft as they are frozen so that the shape of the bra wearer isn’t that of a lumpy ice pack.

The bra also has wind chimes mint leaves and the look of a fish tank to provide super cool feeling, a visually cool look and to produce “coolness in the senses of smell and hearing” the manufacturer Triumph said.

The company made the bra to help with the energy crisis after the shut down of the countries nuclear reactors.

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