Mark Cuban Saves The Greenville Ave St Patty’s Parade

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Photo by Getty Images

Photo by Getty Images

The Greenville Avenue St Patty’s Day Parade is back on, and it’s all thanks to Mark Cuban. He felt that he couldn’t “let it die,” so he whipped out his checkbook and donated the “green” to ensure there will be green-aplenty on Greenville Avenue this March.

A tradition that started in 1979, the Greenville Avenue St Patrick’s Parade has grown over the years. With its growth, the City of Dallas began requiring more security and baracades. The increasing requirements pushed the price tag from under $50,000 to almost six figures, according to the Dallas Observer. This year, the parade fund was short $40,000 that was due by this Friday.

A grassroots fundraising effort never quite got off the ground, and only managed to raise $3,600 between two campaign websites. With the deadline looming, Greenville Avenue Area Business Association president Jorge Levy shot an email to Mark Cuban last week. Seven minutes later, Cuban’s reply was simply, “Can’t let it die.”

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Not only did Mark Cuban donate the full amount of $40,000 to save the parade, he also donated $25,000 to the DISD scholarship that is usually supported by parade revenue. Cuban also expressed interest in supporting the parade in the future.

This year’s parade falls on St Patrick’s Day itself, Saturday March 17th. It kicks off at 11:00AM at Park Lane, and it will head south on Greenville Avenue to SMU Boulevard. There will be no parking along the neighborhood streets surrounding Greenville Avenue, so if you plan on heading to the parade, your best bets will be taking a cab or DART rail Red Line to Park Lane or Lovers Lane. Get there early to make sure you have a good spot!


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