Paula Deen’s Sons Launch Food Magazine “For Men”
Proving there is no seasoning quite so sweet as nepotism, Jamie and Bobby Deen, sons of celebrity chef Paula Deen, have unveiled their very own quarterly magazine. The publication is titled Deen Bros. Good Cooking, lest one forgets after seeing both their faces featured rather prominently on the cover and within the pages.
The magazine comes courtesy of Hoffman Media, which also happens to be responsible for Cooking with Paula Deen. According to Hoffman president and CEO Phyllis Hoffman, the publication will reach out to a “dual audience,” but will feature ” light, easy recipes” that is expected to “have strong appeal with men,” like, perhaps, giant corn dogs. Hoffman hopes to produce six issues per year by 2011.
Bobby and Jamie Deen have appeared on various episodes of their mother’s multiple Food Network series and specials as well as hosting their own show, Road Tasted, in 2006. In addition to their TV appearances, the brothers also run their mother’s well-known Savannah eatery, The Lady & Sons.